There’s a lot of talk about artificial intelligence nowadays. The technology is being used for a wide array of purposes in many industries. Amazon’s Alexa, Apple’s Siri, Google Assistant and many more, are examples of AI being used to make our lives easier. But what exactly is Artificial Intelligence, and how can it help you increase your website’s conversions?
Put simply, it’s the idea that a machine (or more specifically, a computer program) can complete tasks in a very similar way to a human. And the main difference between how a human and a conventional computer program approach solving a problem is that a human can improvise, learn from mistakes and get better with experience. All a conventional computer program can do is take a set of parameters, and do specifically what it was programmed to do, regardless of whether it ends up working or not. At least, that was the case until AI came along.
So, improvisation and learning from experience is the key to AI, and a process that requires a lot of this is website optimization. It, therefore, makes perfect sense that Artificial Intelligence can be used for that purpose, and today we’re going to discuss all the benefits that it can offer you in this respect.
Build an Optimized Website with AI
Building a website in a conventional way (i.e. hiring a web developer to do it) can be expensive, and it can take a lot of time – we’re talking months and hundreds of dollars. If you’re a small business that simply can’t afford to wait that long or spend that much money, you might get the idea of doing it yourself.
But what you probably don’t know about building a website is that there are a lot of factors you need to consider. Do you actually have the skills required to design a website that people will want to use? If you think you can do it, what colors or fonts should you choose? Should you place your page elements just anywhere or is there some specific rule?
You can keep asking these sorts of questions for days. Web development is a truly complex process, it involves a lot of decision making and it takes a lot of experience. After all, if a professional web developer needs more than a month to fully build your website, you can’t really expect to do it faster yourself.
That’s where AI comes in. One significant advantage that computer programs have over humans is that they’re much, much faster at everything they do. They think faster, they perform tasks faster, and now, they learn faster as well. With an AI website builder, all you have to do is input some basic information about your web page, and then you can sit back and relax as it does all the heavy lifting for you.
Hopefully, after a few minutes, you’ll have yourself a fully-functional, ready-to-use site so you can start getting those conversions right away. AI takes all the factors that we just talked about into consideration, cross-references them thousands of times, tries out millions of combinations until it comes up with the optimal solution for your particular needs – all in under an hour of time.
Enhance Your Existing Website with AI
So what if you’ve already got a relatively well-working website, but you feel that it is under-optimized? AI can help you out there as well. The conventional way that website optimization is done is pretty slow, as it requires you to A/B different sets of various factors. You have to do these dozens, if not hundreds of times before you come up with something that works best. The great thing about AI is that it can do this instantly. It can cross-reference factors, like where your call-to-action button is placed, with other aspects of your website and come up with the right solution in a matter of minutes. If you want to try this yourself, there are actually many AI software tools out there that you can use to test out ideas for your website, quickly and efficiently.
This is what’s known as predictive analytics. Of course, the AI website builder doesn’t have access to how real people behave on your website when actually building it because just gathering that information would take a long time. Rather it works with existing data and attempts to give you a finished product according to your desires, without sacrificing optimization.
Conclusion
Today business is all about doing things as quickly and efficiently as possible, with the least amount of effort and the most reward. Hopefully, this post has made it clear on how AI can help you do just that. Not embracing new technology when it is time to do so is a pretty dangerous business move, so the sooner you think about trying an AI website builder yourself, the better off you will be. So what are you waiting for? Check out some website builder review sites, to find a tool that works for you and get started today!
