In an online world, simplicity has been trending for a while now. More and more website owners are opting for single page websites and are satisfied with the benefits that this solution brings to them.
Yet, just because using single page websites is a widespread occurrence, it doesn’t automatically mean that it is a good solution for everyone. If the description of your organization or business requires a lengthy and detailed approach, then consider carefully if this is the type of website that you need. In any case, you have to weigh the pros and cons of using a single page website yourself before you decide whether you want to go for it or not.
In this article, we chose to focus on all the benefits that come with creating a single page website. We will also cover some basic steps that are required of you to take on this journey. So, if you’re one of those who think that simpler is better and an idea of having a single page website coincides with your vision, then do read on!
Advantages of using a single page website
Choosing a single page design for your website comes with plenty of benefits that could not only allow you to handle your content easier but also have a positive impact on your number of visits. Here are some of the positives of using this popular website type:
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- It is completely user-friendly
First and foremost, the most obvious benefit of using this design is the fact that it’s extremely simple to use. This is due to the fact that the only thing users essentially need to do when on a single page website is to scroll. If you so please, you can include navigational links for your visitors, but they will still be able to access all the information you provide to them by scrolling down.
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- It can have a good impact on SEO
A great thing about single page websites is that you can neatly showcase all the information on one page, in an order that you think will best represent what you’re about. For example, if there is a particular keyword or a set of keywords that you consistently use with a goal to attract a specific audience, this could make your website rank better on search engines.
Another contributing factor to this positive SEO impact is the fact that essentially, all your information is being linked to that one page that you have. As a result, this could also increase your website’s significance and, in turn, have a positive effect on your website’s search engine ranking.
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- It helps you get straight to the point
One other perk of having a single page website is that it also provides you with a possibility of cutting straight to the chase. Since you will only have one page to present yourself with, you have to find a way to emphasize only the essentials of what you’re about. In other words, a single page design can urge you to make your website presentation simple and organized all at once. This approach will surely make things easier for both you and your visitors.
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- Better maintenance and overall organization
If you decide to go for this type of website, you won’t have to stress yourself with maintaining multiple pages and making sure that they co-exist in a logical manner. There won’t be any need for long and complicated navigation menus either. Now, you can simply pack it all into one page.
If you decide to make your single page website on WordPress, then maintaining it will be even easier. Apart from being free to use, this excellent platform allows you to easily customize every part of your website down to the littlest detail. This means you can get completely involved in your website building, from creating personalized contact forms to making the static page as your homepage.
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- It is mobile-friendly
Nowadays, a good portion of users prefers to browse all types of websites from their mobile devices. It’s a well-known fact that websites with clean and responsive design simply look better on smaller screens. So naturally, simplified navigation that comes with single page websites makes things so much easier as well.
In short, a single page website can benefit mobile users in particular, as it does not come packed with additional pages or tabs that may not look well on small screens and can cause annoyance to some people. Moreover, users can access any area of your page easily by scrolling up or down, which is especially convenient when using mobile devices. With all that in mind, just imagine the positive impact this can have on your website traffic.
Start creating your single page website
Now that we’ve mentioned key reasons why using a single page website can benefit you, it’s time to finally get to business. Here are some basic steps that you need to take if you want to try this site type.
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- Carefully plan out your content
When making a single page website, your initial step should be figuring out what to include on your page. This requires some strategic planning on your part. Thanks to the linear navigation flow of single page websites, you can lay out all your content in a well-structured and logical order. Your primary objective here is to ensure that every section you make stands on its own, but in a manner that won’t take away from your main goal or the overall website flow.
You should start by creating the main message that you want to deliver to your visitors. Usually, this is the first thing that they see when landing on your page. The message should be something that explains what you’re about in a simple, concrete manner. Obviously, it should also be effective enough to lure visitors in and make them want to scroll down further.
Next thing to consider is building a section where you’ll be able to present yourself or your company in more detail, as well as your contact information. Somewhere in the middle, you can display the services and products that you provide, if you have any. Same goes for your testimonials, photo gallery, FAQ, and call to action elements, such as a sign-up section, subscription offers or a purchase button. In general, you should aim to include only vital information in order to keep everything neat and tidy. Last but not least, do not forget to provide links to your social media accounts, or other places on the web where people can find you or your content.
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- Choose a single page theme that works for you
After you’ve made a solid content strategy, you should focus on finding a theme that can cater to your requirements. If you plan to choose WordPress as your website platform, you’re in the luck, as there are tens of thousands of WordPress themes available that you can choose from. However, our suggestion is to get one of those specifically made for single page websites. These themes come with a beautiful design but are also packed with all core elements needed for building a functional single page site. During your selection, make sure to pick a theme that has a best WordPress page builder and some sort of system for dividing your page into segments for a more intuitive experience.
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- Take care of the design
Finally, we’ve reached what is possibly the most demanding part of your ride. After having figured out the concept of your website and picked the right theme, you should do something about its design. For any website-building process, thinking of a design that will signify all that you are about in the best way is challenging in itself. But it is possibly even trickier to do so for single page websites. That’s because you will have to think of a design that will be able to combine all the elements from your single page into one harmonious unit, but in a way that clearly distinguishes sections from one another.
There are multiple ways to take care of this. First off, you can separate these sections by giving them distinct backgrounds. Doing this could emphasize all different segments that you have, whilst simultaneously giving a creative touch to your single page.
Another thing to consider is forming some sort of navigation system so that your users can access any particular section more quickly. Of course, adding navigation to single page sites is optional. But if you have large chunks of text that make your page exceptionally long, your visitors will have to scroll forever until they reach certain parts of your page. In turn, this will take away from the user experience. In that case, make certain that you have a navigation menu included.
There are also other tricks that can improve your website’s design, like adding a parallax scroll effect, giving your website a back to top button, adding various headers to your page, and more. No matter what approach you decide to take when it comes to design, just make sure that it is clean, intuitive and that it illustrates what you’re about. If you manage to incorporate these traits, it is more likely that your website will appeal to your audience.
Conclusion
There is no denying the convenience, simplicity and overall modern solution that single page websites provide to many people. That being said, this website type is not for everyone. However, if you own small freelance business or store, want to showcase your portfolio, organize an event, or if you simply find the idea of having all your content on one page appealing, then a single page website can serve your purposes splendidly.
