The Hottest Digital Marketing Trends in 2017

Digital marketing agencies seem to be busier than ever these days. And rightfully so, since so many companies are trying to establish an authoritative presence online.

The field of digital marketing is always evolving. And now more than ever, customers have gravitated toward online shopping via mobile devices.

If your company wants to increase their competitive advantage, it will need the help of digital marketing agencies sooner rather than later.

With that said, let’s tap into the hottest trends taking place in the digital marketing world in 2017.

Agency Integration Is on the Rise

With social media being such a prominent way to create awareness and drive traffic to important company products and events, it makes sense to integrate PR and marketing agencies at this point.

Although many felt that these areas of expertise were not compatible at one point, it’s now more prevalent than ever that these two agencies should really combine, work together, and help one another achieve the same goals.

Since companies are starting to use social media now more than ever to market their products, the combination of PR and digital marketing agencies makes the most sense.

By working together, they can enhance their overall strategy, help their marketing messages reach far and wide, and they can use their combined resources to help bring new clients and customers into the fold of every business.

Content Marketing Will Continue Going Strong

At this point, one of the easiest ways to expand your overall reach is to do so through content marketing.

Businesses need content all the time. So agencies focused on providing content and communication pieces will see a major influx in business continuing into 2017 and beyond.

Companies want powerful, engaging, and attractive articles, videos, and infographics that sell. If your business can produce this type of content, you’re going to be in for a busy 2017.

Mobile Marketing Isn’t Slowing Down Anytime Soon

Right now, people are using mobile devices to search the Internet much more than they do on desktop computers.

And unless you’ve been living in a cave somewhere in the middle of nowhere, you’ve probably noticed that everyone seems to stare at their smartphone or tablet all day long.

Guess what?

Mobile browsing is only going to get bigger over the next few years. It’s never going to slow down since people like having access to the Internet while they are on the go.

So, businesses need to take advantage of mobile marketing and responsive design of websites now more than ever.

If they aren’t willing to learn how to market their products and services on the mobile web themselves, they will need the help of digital marketing agencies to make this happen.

That’s where you come in my friend!

So focus your business on mobile marketing aspects if you aren’t already.

This trend isn’t going to slow down at all in 2017, and over the next five or so years, it’s going to continue to rise as more and more people gain access to mobile technology.

To ensure making this as transparent for your clients, begin keeping track of budget costs for them to feel at more ease when giving you this kind of projects.

Studying Analytic Data

More than ever, marketing companies need to really begin focusing on the data that digital promotions generate.

Data that your campaigns generate is so important because it tells you where your campaigns are seeing success and where they are experiencing failure. It will help you repeat your successes with every project, but will leave you with a challenge of figuring out the why.

With this information, you can ramp up the successful parts of your campaign and cut out the failures.

This helps maximize profits while minimizing expenditures.

Conclusion

It’s time for every marketing agency to start focusing on the trends taking place already in 2017 and make mobile marketing a top priority.