In order to run a profitable vision care practice, refreshing your marketing strategies from time to time is a must. When it comes to taking a fresh approach to marketing your business, you want to look for marketing channels that will successfully get your message across and get you the growth you’re hoping for. With that in mind, we’re listing five of the best ideas for marketing ophthalmology services to boost business.
Rely on internal audience to reach a larger audience
Sometimes, marketing ophthalmology services to a new audience will involve relying on the existing audience. Think of the patients you’ve already worked with and who know you well. See what you can do to engage with them and get them back in the door. Developing an effective clinical recall system, for instance, can be a great way to implement preventative care and while also boosting your value to patients. This can be done through well-care visits, routine health checks, follow-up care, reminders for procedures, and possibly, second surgeries.
Satisfied patients, whether we’re talking about previous or existing ones, will also leave positive reviews and ratings. They’re also more likely to make recommendations to friends and family, and you can even ask them to provide testimonials.
Make sure your patients know your full range of services
Another great idea for marketing ophthalmology services to boost business involves raising awareness about the services that your practice offers. Talk about the procedures and services from your own perspective, familiarizing your patients with everything from the benefits that laser eye surgery offers to the importance of scheduling eye exams for detecting and preventing eye diseases such as cataract, glaucoma, or macular degeneration.
You want to make sure that your patients are familiar with the full range of services you provide. Your patients, as well as the people they know, may benefit from knowing more about what you offer, and if the need arises, they’ll know they can turn to you for help.
Invest in a high-quality website
Online presence is, without a doubt, a must-have in today’s digital world. Websites are essential marketing channels, so you want to make sure that you invest in developing a high-quality one. This is, after all, your first contact with your potential clients, so making a great first impression is crucial.
Rely on your range of skills and services you offer to set yourself apart from other ophthalmology practices in your area. Pay attention to website design features you introduce, and make sure that your website is responsive and easy to navigate. Also, make sure that all essential information is clearly displayed. That way, your current and prospective patients will easily find everything from your contact information to services to office hours.
Encourage online reviews
Speaking of ensuring a strong online presence, getting online reviews for your ophthalmology practice is key to marketing your services successfully. Your reputation, both online and IRL, tells your audience who you are as a business, and your online reviews can be a powerful tool in your marketing arsenal.
Now, when it comes to encouraging online reviews, there are plenty of actions you can take to collect them. First, and the most obvious one, is to simply ask your patients for reviews. You can also rely on services to remind your patients to leave a review.
Other ways to get some valuable feedback and build your online reputation include sending out a post-visit survey as well as asking your patients to join your referral program and support you while also reaping some great benefits along the way. Aim to make your clients happy and make sure that you deal with any negative reviews and complaints effectively. This will show your customers that you care about them and want to make things right.
Engage with your audience through useful content
Last but not least, the content you post on your website could be a great opportunity to increase engagement and connect with your audience. Content creation is a powerful marketing tool, and with the right software and tool, you can ensure that the content you’re putting out is consistently good.
You also want to make sure that the topics and the content itself are useful, relevant, and relatable. For instance, you can list the most common eye conditions or give tips on how to naturally improve eyesight. A great place to start would be to identify your ideal patient, and create your content based on that. As for the form of content, it could be anything from blog posts (on your own blog or someone else’s) and social media posts to podcast episodes and YouTube videos. By consistently posting useful content, you’ll help promote your business, expand your audience, and ensure profit growth.
Wrapping up
A good marketing strategy is something modern businesses can’t do without, and vision care practices are no exception. By choosing the right channels to market your ophthalmology practice and relying on both traditional and digital marketing strategies, you’ll manage to generate new patients, grow your practice, and ultimately, increase your business’ profitability.
