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As a business owner or decision-maker, it can be beneficial to decide to use a marketing influencer to help your brand stand out and start getting more recognition. Many of these influencers have large followings on social media and can point those followers toward your company. The question then becomes which marking influencer to use considering that there are so many? Here are several things to consider when choosing an influencer to work with your company.
Relevance to Your Niche
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You want to find an influencer that is in the same niche as the product or service that you want to promote. Fashion industry brands do well in partnering with models and makeup artist influencers. Companies offering products do well in partnering with influencers that review products. Organic snacks are better suited for influencers that are known for their organic eating habits. They should fit well with your niche. At first glance, it may seem like your food product will do well with a foodie vlogger, but a deeper dive may find that your product doesn’t match their brand.
The Size of Their Reach
Finding an influencer with a large following of fans may be more beneficial than partnering with someone that’s just starting. They already have a big audience that’s waiting to hear what their favorite person has to say about your company. This large audience offers plenty of opportunities for your brand to be noticed.
Their Engagement Level
It can be helpful to see how an influencer interacts with their audience and how that audience interacts back. Are posts getting likes, comments, and shares? The amount of interaction between these parties can be a clue into how invested the audience is in what the influencer tells them. The more engaged the audience happens to be, the more likely they will try out your company.
Measuring Success
Another thing that you should consider is whether or not the marketing influencer can help you when it comes to measuring the success of working with them. A great influencer will be an asset to your marketing efforts. They should be able to provide you with data on how their campaign efforts are going, the types of reactions they see, and other information that can help you move your product forward.
Communication
If you’ve found an influencer that you like, contact them to open discussions about working with them. You may see that they’re easy to talk with or it may be the opposite. You should feel comfortable talking with the influencer of your choice. It can be helpful to reach out to your top candidates to give yourself an opportunity to evaluate this factor. You should also feel them out when it comes to their values and goals. They should align with your company’s values to get the best match.
It may take some time and effort to find the perfect influencer, but it’s well worth it. Finding the right influencer match can result in a massive uptick in people considering your company for their needs. These tips can help you in your search.
