I don't know, but I would think that there is no such thing as an "average' blog,. What I mean is it seems like it would depend on the type of blog you have, and the popularity of that type. For example, I have a Christian blog, which deals mainly with devotionals, inspirational stories, and such things. It would probably not be as popular as a blog which has more varied interests like Red's She has many different topics which she posts about, so her's would definitely be more popular. Also, A blog which deals with the health issues of a child probably gets a lot of hits because we all want to stay on top of how the little one is doing, their treatment and so forth. Anyway, I would say to figure that out you would have to look up several of the blogs in your genre and check with them, then get an average by deviding the number of hits, by the number of blogs. which should give you a rough estimate of average hits.